Browsing: MrBeast

MrBeast can add best-selling author to his resumé. The creator (real name Jimmy Donaldson) and James Patterson‘s new novel, The…

Could MrBeast and James Patterson have a dud on their hands? According to Semafor, the pair’s new novel collaboration, titled…

What does it take for an ad campaign to become a marketing blockbuster? In this fractured attention economy, no longer…