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In celebration of Practical Magic 2, coming to theaters Sept. 10, Warner Bros. Discovery is partnering with dozens of popular fashion, home and beauty retailers on limited-edition collections inspired by both the 1998 original and 2026 sequel.
With new products rolling out throughout August, September and into October, The Hollywood Reporter will update this story as additional collaborations are announced and fresh inventory becomes available.
Practical Magic 2 Movie Merch
1. Flamingo Estate x Practical Magic 2
Movie merch doesn’t get more luxe than this 10-piece set from Flamingo Estate. Subscribe and save or make a one-time purchase.
Contents include Mandrake Candle; Field Protection Flower Essence; Fennel, Vanilla, Liquorice & Shiso Soap; Midnight Woods Pillow Mist; Oracle Cards; Luxor Copper Symbol; Feelixir; Love Bomb Oaxacan Drinking Chocolates; Mugwort Ritual Clearing Wands and Fire Matches.
2. Wayfair x Practical Magic 2
Wayfair’s curated Practical Magic collection marks the furniture and decor e-tailer’s first-ever film partnership.
Wayfair x Practical Magic 2
Everly Quinn Glass Jewelry Box
Measures 6″ H x 4″ W x 4″ D.
Wayfair x Practical Magic 2
Joss & Main Lessing Round Solid Mango Wood End Table
Four wood stains available.
3. Diff Eyewear x Practical Magic 2
Choose between four styles; each is buy one, get one free. Pre-order now for an estimated Aug. 25 ship date.
‘Practical Magic 2’ x Diff Eyewear
Buy one, get one free.
4. Insight Editions x Practical Magic 2
On the publishing front, Insight Editions unveiled both a Practical Magic coloring book and tarot deck, currently available for pre-order, with respective release dates of Sept. 15 and Oct. 20. Candles, journals and other collectibles are also available to pre-order on Amazon.
Practical Magic: The Motion Picture: The Official Tarot Deck and Guidebook
Pre-order now with official release date of Oct. 20.
5. WB Shop x Practical Magic 2
In addition to upcoming releases from the likes of Charlotte Tilbury Beauty and Awe Inspired fine jewelry, Warner Bros. Discovery’s official online store, the WB Shop, is offering a range of Practical Magic and Practical Magic 2 collectibles, clothes, accessories and home goods.
Practical Magic 2 Apron Midnight Margaritas Club
One size.
Practical Magic 2 Crewneck Sweatshirt Magic, Mayhem & Midnight Margaritas
S-3XL.
Other confirmed retail partners include SharkNinja, Astral Tequila, Art of Tea, Loungefly, Cakeworthy, Queen of Sparkles, Retrokid, Hot Topic, Unique Vintage, BoxLunch, Primark, Jessica de Lotz Jewellery, Scentsy, Lovepop, Blaze Pizza and Pinkberry.
Practical Magic 2 stars Sandra Bullock and Nicole Kidman as the Owens sisters, alongside Joey King, Lee Pace, Maisie Williams, Xolo Maridueña, Solly McLeod, Dianne Wiest and Stockard Channing. The film is based on Alice Hoffman‘s 2021 novel The Book of Magic. In late July, Penguin also debuted a deluxe trade paperback edition of Hoffman’s Practical Magic novel, featuring a new foil accented cover and stenciled edges.
collector’s edition
Practical Magic: Deluxe Edition by Alice Hoffman
Book three of four in the Practical Magic series, and the source material for the 1998 film.
Related: Disney Unveils Annual Halloween Shop With Costumes, Decor and Coveted Starbucks Cup
“Practical Magic has enchanted audiences since the film first debuted in theaters, and the Owens Sisters continue to captivate fans around the world,” says Robert Oberschelp, Head of Global Consumer Products, Warner Bros. Discovery. “As we eagerly anticipate the release of the new film, Practical Magic 2, it is the perfect time to introduce the first-ever Practical Magic collection. Inspired by both the original film and its spellbinding next chapter, each product captures the charm, mystery, and magic that have made Practical Magic a lasting fan favorite.”
THR will update this story as additional retailers are announced and new collections become available.