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Following the unveiling of Disney x Macy‘s Sorcerer’s Apprentice Mickey balloon and coordinating capsule, the retailer is broadening its limited-release product lineup with a number of additional collabs, collectibles and fashion finds, housed in the online Macy’s 100th Parade Shop.
Starting strong with the pièce de résistance, Macy’s dropped an 100th Thanksgiving Day Parade Varsity Jacket featuring embroidered patches, themed graphics and classic letterman jacket detailing. Shoppers can also snag individual patches sans jacket for festive customization of existing wardrobe items.
ultimate (wearable) keepsake
Macy’s 100th Thanksgiving Day Parade Adult Varsity Jacket
Unisex, XS-XXL.
As for the bibliophiles, a retailer-exclusive coffee table book also joins the collection, titled Let’s Have a Parade: Celebrating 100 Macy’s Parades by Kim Keller. The beautiful hardcover is filled with rare photos, behind-the-scenes details, fascinating firsthand stories and a rundown of every balloon since they were first introduced at the parade in 1927.
macy’s exclusive copy
‘Let’s Have a Parade: Celebrating 100 Macy’s Parades’ by Kim Keller
Hardcover format.
In addition to Disney, Macy’s teamed with luxury home fragrance brand Apotheke to create a nostalgia-fueled scented candle with notes of crisp, juicy apple, spicy coriander, rich mahogany and roasted oak. It’s housed in a decorated-glass vessel to be kept long after the candle’s been burned.
parade-inspired scent
Apotheke x Macy’s 100th Thanksgiving Day Parade Candle
10.5 oz.
In the small souvenir department, standouts include 100th anniversary pins, ornaments, keychains and bag charms. So far, other best-sellers include, our personal favorite, the Patch Canvas Tote Bag, plus a pullover hoodie ($60), crewneck sweatshirt ($50) and baseball cap ($30).
crafted from durable canvas
Macy’s 100th Thanksgiving Day Parade Large Balloon Character Patch Tote
One of seven graphic totes in the collection.
Shop the full assortment, available while supplies last, via Macy’s online 100th Parade Shop. According to the brand, the collection is expected to grow to 125-plus pieces, launching in limited quantities throughout fall.