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Kendall Jenner is fronting the launch of Beats newest product, Beats 360.
The new ad spot, titled “Beats 360 ft. Kendall Jenner, Kendall Jenner, Kendall Jenner, and Kendall Jenner,” shows the model starring alongside different versions of herself in a cafe fittingly called Kendalls. Each version of Kendall is sporting a different design variation. The over-ear headphone is customizable — hence the different Kendalls.
The headphone features the brand’s first foray into interchangeable ear cushions and headband cushions, allowing users to change colors and cushion types whenever they want. The headphones are slated to be the brand’s new flagship over-ear headphone.
Beats 360
Over-ear headphones with interchangeable cushions, as seen on Kendall Jenner.
“I’m always on the go and switching between so many different looks,” Jenner said in a release. “Beats 360 fits my lifestyle. I love that I can switch the cushions to match whatever I’m doing that day.”
Added Beats CMO Chris Thorne, “Kendall tailors her looks to fit every moment, so she needs a headphone that can change with her. The film captures that perfectly, playfully showing every side of Kendall, and how Beats 360 keeps up with all of them.”
Orders for the product opened Sept. 22, retailing at $349.99 in the U.S. It comes in four core colors, black, cloud, pink and sky, with each including matching performance knit earcup and headband cushions. They can also separately order performance knit kits in six colors — black, cloud, pink, sky, navy and volt — and ultraplush kits in black and cloud. Customers in select markets can get the cushion kits at a special introductory price of $9.99, with standard pricing sitting at $49.99.