Entertainment 360, the Hollywood talent management and production company, has added digital space veteran Rana Zand as a partner in the lifestyle and culture group.
Zand joins the firm after a four-year stint at Range, where she was a partner in the digital group. She brings to Entertainment 360 expertise in bringing digital creators over to new opportunities in film, TV, publishing and brand partnerships across YouTube, Instagram and other digital platforms.
“Rana’s foresight in recognizing the potential of digital talent and her track record of building lasting crossover careers make her an invaluable addition to our team,” Entertainment 360 said in a statement on Tuesday.
Zand also brings a roster of talent to the firm, including Cyrus Veyssi, Boman Martinez-Reid, Rickey Thompson, Orion Carloto and Nia Sioux.
She joins Entertainment 360 as it expands beyond film and TV to leverage an emerging creator economy where digital-first content creators engage with online platforms and traditional entertainment with a close connection to audiences.
Zand started out in the WME mailroom before joining Fullscreen to help build its talent management division. She also worked at Big Frame in digital-first representation and has since held leadership and partnership roles at Authentic, UNCMMN, and Range Media Partners.
“I am incredibly excited to join Entertainment 360 during such a dynamic period of growth,” said Zand in her own statement. “The firm has a long-standing reputation for championing artists and strategically building scalable, long-term careers. I look forward to bringing my passion for digital talent and original IP development to 360, and collaborating with this exceptional team to push past traditional boundaries for our clients.”
Entertainment 360’s film and TV production arm develops, packages and produces projects like Game of Thrones, Ripley and the Apple TV comedy Stick.